Corporate Identity Rebranding, Customer Definition, and Graphic Design
CK DAKA is a trusted travel agency that can help you with all your travel needs, whether you are looking for a convenient domestic bus trip or an international flight. The company is a reliable partner you can count on to make your travel experience enjoyable and hassle-free.
PROJECT OVERVIEW
When we began working with CK DAKA, the company did not have a predefined design manual or a communication strategy.
Therefore, we created a comprehensive brand manual that focused on easy legibility and built upon the visual language that had been established over the years. Our goal was to provide the travel agency with a strong, lasting visual identity.
OFFLINE MATERIALS
When designing the visual identity, we kept the target audience in mind and used eye-catching photos of travel destinations and prices to attract customers.
We transposed these visual elements into the online environment for use on social media and in PPC campaigns, using the Poppins font for its legibility and versatility.
Okrem dizajn manuálu sme pripravovali aj všetky ostatné grafické výstupy.
